A PLATFORM FOR TOMORROW’S TOMORROW
XANT, formerly known as insidesales.com, is a SAAS platform that uses Real Intelligence to help enterprise-level companies accelerate revenue and optimize sales performance. In an industry filled with technical jargon, we partnered with XANT to create a brand that empowers consumers, highlighting real results and the people behind them while embodying a steadfast promise of relentless innovation.
We created a visual system that embodied the notion of growth and forward momentum through sophisticated and aspirational designs. The strong wordmark conveys confidence while the slanted logomark is a nod to the constant forward momentum of the brand. The photography speaks to the human achievement inherent in XANT – harnessing the unlimited potential of the many. By playing with scale and showing both micro and macro views, we show both individuals and the larger systems they are a part of.
Naming, Brand Identity, Strategy, Web Design
Role: Creative Director
